Privacy Policy

Short version: we run cookieless, self-hosted analytics on our own server, at analytics.dacforge.com. No cookies, no cross-site tracking, no third-party trackers, no fingerprinting, no advertising pixels. You can opt out with one click below, and your browser's Do Not Track signal is already honoured automatically.

1. Who we are

This website is operated by Digital Active Consulting DOOEL, trading as DacForge. Registered in Ohrid, North Macedonia. EMBS 7814631.

2. What we collect on this website

We run Umami, an open-source analytics tool, on our own server at analytics.dacforge.com. Nothing leaves our infrastructure. Umami records aggregate, anonymous pageview events to help us understand which pages are useful and where visitors come from. For each pageview it collects: the page URL, the referring URL, the browser and operating system name (from your User-Agent string, not stored raw), a country- and city-level location (derived from your IP, which is not stored), and a daily-rotating hash used only to count unique visits within a 24-hour window. No cookies are set. No persistent identifier follows you across sessions or across sites. We do not attempt to identify individual visitors.

In addition to pageviews, the same Umami instance records a small number of named click events on specific links: clicks on our contact email address, our LinkedIn and GitHub links, the "View as Markdown" link, and the /llms.txt index. Clicks on the contact email address also carry a short label identifying which page the click came from (for example footer, home, or the slug of a service page) so we can tell which pages produce contact. These are aggregate counts only, recorded the same way as pageviews. Nothing about who clicked is recorded.

Our web server (nginx) separately logs standard request metadata (IP address, timestamp, requested URL, user agent) for operational reasons such as troubleshooting outages and blocking abuse. These logs are rotated on a short schedule and are not linked to the analytics data.

3. What happens when you email us

When you email hello@dacforge.com, your message and email address arrive in our inbox, which is hosted by our mail provider. We use that information only to reply to you and, if we end up working together, to conduct the engagement. We do not sell, rent, or share your data with third parties for marketing purposes. Ever.

4. Cookies

None. The site sets no cookies. The Umami tracker is specifically designed without cookies and without any other form of persistent client-side storage. The theme switcher uses a single localStorage entry on your device to remember your light-or-dark preference; that value is never sent to us.

5. How to opt out

Three ways, in increasing strength:

• Your browser's Do Not Track signal is already honoured. If you have DNT enabled, we never load a tracking event from you.
• Click this button to opt out explicitly on this device. This stores a small flag in your browser that tells Umami to stop sending events.
  Opt out of analytics on this device
• Use a content blocker (uBlock Origin, Privacy Badger, built-in Firefox blocking). analytics.dacforge.com is easy to block at the network layer.

6. Third parties

Our hosting provider (Hetzner, in Germany) processes the web traffic as part of serving the site. Our mail provider handles inbound and outbound email. GitHub hosts the source code if we choose to make it public. The analytics tool itself (Umami) runs on our own Hetzner server, so no analytics data is sent to any third-party service. We do not share your data with any other third parties.

7. Your rights

You can ask us what data we hold about you, ask us to correct it, or ask us to delete it. In practice, the data we hold about a typical visitor is aggregate, anonymous pageview counts that cannot be resolved back to an individual. If you have emailed us, the data we hold is the email thread and we will delete it on request, subject to any legal record-keeping duties.

If you are in the European Union or the United Kingdom, the GDPR and the UK GDPR give you these rights explicitly. To exercise any of them, email hello@dacforge.com.

8. Legal basis

For analytics processing in the United Kingdom, we rely on the statistical-purposes exemption introduced into PECR by the Data (Use and Access) Act 2025, which commenced on 5 February 2026. Our setup fits that exemption: analytics are solely statistical, used only by us to improve this site, you are informed in plain language here, and we provide a free one-click opt-out.

For visitors in the European Union, we rely on GDPR Article 6(1)(f) legitimate interest in understanding aggregate traffic patterns, balanced against your privacy through the cookieless design, no cross-site tracking, bounded retention, and visible opt-out. We do not combine analytics data with any other profile.

For visitors in the United States, we honour Global Privacy Control signals and the Do Not Track header. No third-party tracker is embedded on this site, so the scenarios enforced against by the California Privacy Protection Agency in 2025 do not apply here.

9. Data retention

Analytics events (Umami): retained for thirteen months, then deleted. Thirteen months is the minimum window that preserves a full year-over-year comparison; we do not keep raw event data beyond that. Web server logs: rotated within thirty days. Email correspondence: retained for as long as the engagement and reasonable follow-up require, then archived or deleted. Engagement-related files and records are retained for the period required by Macedonian tax and accounting law.

10. Changes to this policy

If we change how we handle data, the updated policy will appear on this page with a new "last updated" date.

11. Contact

For any data or privacy question: hello@dacforge.com.